FOOD CONTROL is a War Measure Allied strategy shapes the food conservation campaign Military urgency gives force to every food regulation All needs bend to army requirements. Moving the army, equipping the army, supplying the army, sustaining the army—the army's needs always come first. Food, iron, wool, leather — our labor, our strength, our hopes, our prayers — the army has first claim on all. EUROPE'S NEEDS In Fainting Belgium 1,500,000 stand daily in line for a morsel of bread and a sup of soup. In France, the bread ration, which is half their living, is cut down one-third. England has cut down sugar one-half; France and Italy allow one pound a month for each person. All European Countries are eating war bread mixed with all the substitutes it will stand. Meat in All Countries is strictly rationed — usually about one pound a week for each person. Multitudes — some estimate 4,000,000 — in Europe have died for want of food since war began. ALL ALLIED EUROPE DEPENDS ON FOOD FROM AMERICA Our Aims Food resources of all nations fighting in the common defense are pooled for the war. Ordinary markets are superseded by dominating purchases of allied powers. Each nation is, therefore, compelled to set up a measure of food control. The United States Food Administration is called into being: To feed the Allies that they may continue to fight. To feed the hungry in Belgium and other lands that they may continue to live. To feed our own sailors at sea and our soldiers overseas that they may want nothing. To keep prices steady and the flow of distribution even that the poor at home may be nourished nor feel the pinch of hunger. Food Control in America is of and for the People AMERICA’S RECORD By saving, overcoming shortages, mastering troubles in rail and shipping, meeting trade difficulties, the people have done these things. Wheat Exports: (since July 1). Estimated surplus for export 20,000,000 bushels. Actual shipments to June 120,000,000 bushels. Beef Exports: Ordinary rate one to two million pounds monthly. Largest single month this year 87,000,000 pounds. Pork Exports: Ordinary rate 50,000,000 pounds monthly. Largest month this year 308,000,000 pounds. Price of Flour: (Minneapolis). One year ago $16.75 a barrel wholesale. Present price $9.80 per barrel. Price Margin: (between farmer’s wheat and flour made from it). One year ago the difference was $5.68. Present date the difference is 64 cents. In General: To the farmer going to market 27 per cent more than last summer; to the housewife buying in market 13 per cent less than last summer. AND THE ALLIES HAVE BEEN SUSTAINED Vessel room limits the number of men we can send; cargo space limits the food and equipment we can give them, the munitions we can put in their hands. War dictates all exports and imports. War governs our shipments of wheat and meat, our consumption of sugar, our allowance of coffee. War needs rule our eating and going without. War needs fix what we shall wear, what we shall spend, what we shall save. War needs direct our living to the last detail. Carrying capacity sets the margins for using or giving up. Food control is a war measure. War Needs Govern Exports — America is giving up wheat that war needs may be met — every grain the ships can carry is needed to hold intact the armies of France and England and Italy and to save Belgium from starvation. America is sending beef and pork to the limit of shipping capacity to sustain the armies of the Allies. America is using sugar carefully to free shipping for war needs. War Needs Govern Imports — America is limiting its intake of luxuries and stripping its needs to vital wants, so to release shipping for war. War Governs Business — Americans are shaping their traffic to supply the nation’s needs, to maintain the strength of millions without waste, to provision the community at the least cost. War Needs Govern All Living — As a military necessity, Americans eat potatoes instead of wheat, dip carefully into the sugar bowl, make their clothes last longer, save their income above bare need for government funds, set their clocks an hour earlier, cultivate the home garden, preserve fruits against the winter, calculate their household provision, regulate their expenditures of money and food and energy. Food Control is a War Measure Nations at war have been learning and doing these things through three terrible years. America also is learning and doing UNITED STATES FOOD ADMINISTRATION No. 27 The Carey Printing Company THE SEAL OF QUALITY New York